Frequently Asked Questions
WHY IS SAFIRE DIFFERENT?
Safire’s original co-operative business model presented major opportunities for revolutionising the insurance industry in
South Africa at the time. Although Safire is today a public insurance company, it has retained its co-operative philosophy,
ensuring that Safire focuses on the needs and demands of its clients.
CAN SAFIRE COVER ALL MY INSURANCE REQUIREMENTS?
Since Safire became a public insurance company in 2000, we have broadened our scope well beyond the agricultural
sector, while growing and developing products to serve our original marketplace. For example, at the end of 2012 we
launched our dairy product which offers a specially structured package for dairy farmers. We also offer crop insurance
for sugar cane and macadamia farmers, in addition to our other comprehensive short-term products that include
commercial,domestic, cell captive / ART (Alternative Risk Transfer) and guarantee. We offer specialised products
to our niche sectors of the market, and Safire is today able to offer a full package of comprehensive
short-term insurance options.
WHY DOES SAFIRE OPERATE THROUGH BROKERS ONLY?
Unlike the majority of insurance companies, our business comes only from brokers, who ensure that all upfront queries and
transfer of information is managed professionally and on a one-on-one basis with our mutual clients. This means that there is very little
chance of post-event disputes over cover provided. Safire works together with its brokers for the good of our clients –
there is no conflict of interest. Our focus is on Safire’s underwriting role – we are not in the mass market, we are in the market where
one-on-one relationships matter. We are very selective about which brokers we deal with – we emphasise the need for technical
expertise to market our sophisticated products to our niche markets. Brokers assist us in ensuring that all concepts are understood
by the client. Brokers are our partners and have a vital role to play in expanding our market.