News Articles

Maximise your solar system

May 2024

Protect and care for your solar system.

Use Safire-approved towing only

May 2024

Use a towing company that is Safire-approved.

Safire’s Pretoria office opens at Eastwood Office Estate

April 2024

Safire’s Pretoria office opens at Eastwood Office Estate

Assess if you are properly covered

January 2024

Start your year off with an assessment of your cover.

Safire opens Pretoria office

January 2024

Safire is proudly opening an office in Pretoria by 1 March.

#wingsofchange Theme

January 2024

Our inspirational theme for this year is #wingsofchange.

Welcome to new learners and interns

December 2023

Wishing our new intake of learners and interns a warm Safire welcome.

AI – cybersecurity friend or foe?

October 2023

Is AI a useful tool in the fight against cybercrime or is it part of the problem?

Prepare for Summer

September 2023

Time to get your vehicle and home ready for summer rainfall and storms.

Meet our Safire women stalwarts

August 2023

These longest-serving Safire women stalwarts truly are our head office heroines.

How Safire celebrated Mandela Day

July 2023

Safire Insurance stepped up their efforts a notch or two for Mandela Day.

Safire’s fuel-saving tips

July 2023

Here are some fuel-savvy hints, which experts say could improve the fuel efficiency of your car.

Our youth, our future

June 2023

In addition to our schoolboy scholarships, we also have Learnership and Internship programmes.

Climate change and fire season

June 2023

Here is what the local experts say about climate change and fire season.

Keep your property safe this winter

June 2023

Here are useful tips to keep your property and loved ones safe this winter.

Investing in our people

May 2023

We are proud to be ‘long term partners’ for our people, supporting those who wish to further their education…

Coping with load shedding

May 2023

We have some useful advice on how to survive load shedding and get off the grid…

Time to reassess your insurance cover to fit your life?

April 2023

There are certain events or occasions that make it wise to reassess your insurance cover.

Welcome to Wynand Louw who joins the Safire team

March 2023

A warm welcome to our new broker consultant, Wynand Louw, who joined us in March 2023.

Dr Douglas Crowe is retiring from the Safire Board

March 2023

Dr Crowe has announced that he is retiring from the Safire Board after 36-years with the company.

Landmark court decision protects used-car buyers

March 2023

A landmark court decision has set a precedent that will offer used vehicle buyers more protection…

Make the Internet a safer place

February 2023

Safer Internet Day was held on 7 February this year, highlighting the potential dangers of using the Internet…

Celebrating 25 years at Safire

February 2023

Safire’s CEO, Pierre Bekker, recently celebrated 25 years with the company…

Could your mobile phone explode?

February 2023

Is your mobile phone, in addition to being vital piece of equipment, a possible hazard to your safety?

Don’t leave yourself without cover

January 2023

Don’t cut back on your insurance cover. It may leave you unprotected when you can least afford it.

Protect yourself & your appliances

January 2023

Protect yourself from load-shedding and surges.

Meet Our Lady BCs

August 2022

As it is Women’s Month, we are focusing on our lady Broker Consultants.

Are you Under-Insured?

June 2022

What may have been a sufficient sum insured for your property a few months ago may not be enough to ensure you are properly covered today.

Saying goodbye to Ruth

March 2022

Ruth Bezuidenhout, General Manager of Safire Crop Protection Co-operative Limited, has been part of Safire’s 35 year journey since she joined us in the position of Plantation Manageress on 1 March 1992.

Holiday Home Headaches

November 2021

It might seem like a good idea to rent out your holiday house, but ensure your insurer knows!

Understanding Sasria cover

October 2021

Our sugar cane clients have had their Sasria claims paid in full.

Our Enhanced Dairy Cover

September 2021

We have enhanced our Dairy cover in line with the ever-changing needs of our clients.

Meet our new CFO

August 2021

Heleen Botha has joined Safire Insurance as Chief Financial Officer, becoming part of our proud legacy of female leaders.

Our licence has been granted

December 2020

The Insurance Act required that all previously registered insurers have their licences converted by 30 June 2020, and we are delighted that our new licence from the Prudential Authority has been issued. Safire will now be referred to as a ‘licensed non-life insurer and authorised financial services provider [FSP No 2092]’.

Essential checks for the holidays

November 2020

It’s almost holiday time, and whether you’re staying at home or venturing off somewhere exotic, there are things you need to do

Agri: Crop cover for farmers

November 2020

At Safire Insurance, we are proud to continue our association with the agricultural sector with the launch of our new Agri: Crop product

Our exciting new offering

October 2020

We are proud to launch our Stellar Lifestyle and Stellar Farming products – specialist insurance options for high net worth clients who expect outstanding quality and service.


September 2020

People across the world are battling to make ends meet but cancelling your insurance is not a good idea: it can be catastrophic if you need to claim and find yourself without any form of cover or underinsured.


July 2020

It makes sense to protect one of the most valuable assets you own, especially when it can affect the safety of you, your passengers and other motorists on the road. Taking extra care of your vehicle during the colder months is well worth the effort.


June 2020

With both the local and global
situation in mind, Ruth Bezuidenhout,
GM of Safire’s Crop Division, shares
some key insights in the June 2020
issue of Forestry South Africa
ahead of fire season.


February 2020

An amazing beachfront venue, balmy autumn days, and family-friendly good times. Read more about this year’s annual King of the Sea fishing challenge, taking place from 29 to 31 May at Pumula Beach Hotel in the February issue of Go Fish magazine…

Safire logo gets a Facelift

February 2020

Sometimes the changes to a brand can be subtle but it’s important for a company to make sure that its identity stays current and reflects the personality of the brand! The Safire marketing team has been hard at work creating a fresh new look for our Safire logo, launched officially at the end of last year… Take a look at the evolution of our logo since 2001.


January 2020

Partnerships matter at Safire, which is why we were proud sponsors of the 2019 GWK Farmers Cup. Read more about this popular golfing tournament in this article published in the Dec/Jan issue of the GWK Kommuniek. Sadly there was no winner of the R100 000 Safire Hole in One prize in the 2019 cup. Let’s see if we have a winner this year!


November 2019

Our expanded macadamia cover hits the pages of the iconic Farmers Weekly magazine, the country’s oldest agricultural publication.


November 2019

Safire’s enhanced cover for macadamia farmers features in the AgriPulse supplement of The Lowvelder newspaper.

Macadamia SA

November 2019

Safire Insurance has announced that its macadamia cover has been extended to offer wider protection for producers of this increasingly popular crop.


June 2019

Safire and Genoa have launched a revolutionary new Medical Malpractice product to address the need in South Africa to protect the medical sector from various claims including malpractice suits.

KOS Media Exposure

June 2019

This feature in the June /July issue of Go Fish magazine shows why the Safire King of the Sea fishing challenge is such a popular event. See you next year!

NWK Arena

May/June 2019

As we approach fire season, we share some invaluable info with farmers in this article in an agricultural publication, NWK Arena.

SA Grain

May 2019

Read about why being a member of your local Fire Protection Association is so important if you are a landowner in the May 2019 issue of SA Grain.

SA Forestry

May 2019

What is a ‘green drought’? Discover more in this interesting article in leading forestry publication, SA Forestry…

Safire King of the Sea

17 April 2019

Safire Insurance is proud to support the 2019 King of the Sea competition, now in its 10th year…


April 2019

Beeste wei saam met reiers wat die insekte vang wat deur die diere se bewegings uit die gras opgejaag word…


29 March 2019

The Village Talk kindly featured news of our Safire Berg winners in the 29 March issue.


20 March 2019

The Safire Berg 100 is big news, and we were delighted to be included in The Witness of 20 March, just days before the race.


March 2019

Promoting the Safire Berg 100 through local media is important, and The Village Talk, “The Best Read Newspaper In The Midlands”, featured the pre-event story in its 15 March issue.


March 2019

Charka Briketts were the first on the SA market 40 years ago – happy birthday Charka! As Charka is part of the Safire group, we celebrated this significant anniversary. This article explains how the production process makes use of salvaged timber.

Braaing with South Africa for 40 years

February 2019

It’s been 40 years since Charka, the iconic charcoal and…

MTB News: Enter the Safire Berg 100

February 2019

Using gravel district roads without any technical stuff to surprise…

Wood SA Fire Feature Nov 2018

November 2018

Safire insurance came about because of globally catastrophic fires that raged across the world in 1987…

Hearder, Marais win Safire Baynesfield Classic

20 September 2018

The annual Safire Baynesfield Classic, the final event of the…

SA Forestry Article May 2018

May 2018

Our pool has performed extremely well since Safire Insurance was started in 1987. Which is why it is vital to ensure that there are…

21 Jun 2018

School bags for Fairleigh

April 2018

Safire sponsored the 40km leg of the Husqvarna Classic MTB Mid-Illovo Challenge and Trail Run that took place near Mid-Illovo…

Insurance fraud hurts everyone​

April 2018

The South African Insurance Association estimates that almost …

Advancing talent

March 2018

We are proud to have launched our Safire Learnership programme, which focuses on advancing bright young stars at Safire.

Exciting news!

February 2018

Our Domestic Signature policy was first released in June 2010. In 2017 we started revising and updating the wording of…

A guest from Lloyds

January 2018

Safire recently hosted Tim Butcher, a liability underwriter from Lloyds who was visiting from the UK. Lloyds and Tim are a…

Swiss Re bell

December 2017

Safire celebrated its 30th anniversary in April this year and to commemorate this major milestone in the company…

Saying goodbye

December 2017

Reg Niebuhr has been with Safire since its establishment in 1987 and is one of the longest-serving directors…

Who drives your car?

November 2017

As always with insurance, full upfront disclosure is essential. Your insurance policy may require that you disclose who will be driving…

Obituary – Fred Keyser

January 2017

Friedrich Johannes Ludwig Keyser, known to most as Fred, passed away at the age of 97 on 28 January 2017. He was born on 19…